Table Covers and All Things Trade Show

Evaluating Your Current Trade Show Display

So you have decided things have settled down a bit and now is the time to start thinking about what you can do to tweak or improve your trade show booth.  You don’t want to do a full make over or buy a completely new setup.  We get it.  The economy is slow to improve.  You have to do the trade show or people will forget about you and you always do come home with a few good prospects.  In fact,  getting these new prospect to stop by the booth and most importantly remember you after the show is what is going to give your business the boost it needs.

So let’s break it down to the key areas you should first address:

1. Does your current setup clearly tell your prospects who you are? This includes your company name, brand promise and what you do.
   

   A good example of a clean basic booth setup

2. Do you have signage that specifically tells a prospect in a clear concise manner what products or services you offer?
3. Are your display materials in good working order?
   This means no creases in your popup panels, your lights work and your table top or roll up banners still look professional and are in working order.

If your popup panels or frame need some repair,  now is the perfect time to consider replacing them.  In the past couple of years,  some very compelling options to pop-ups have been developed.  Most notable of these is a popup frame that is covered with a fabric graphic.  This combines the ease of set from the pop-up frame and takes it one step further.  Fabric pop-ups are even easier to setup and tear down because the graphics do not need to be removed.  These systems are also lighter and easier to transport than old style pop-ups.  You might also be surprised at the cost to replace your aging pop-up unit.  Most new units can be purchased for less than $1500 and some are available for less than $900.  If it is in the budget,  a new Fabric pop-up is a great way to update your trade show display.

Think Outside Your Booth

3 Sided VS 4 Sided Table Covers

First time table cover buyers are faced with several decisions when ordering their first table covers.  There are different fabrics, printing options and styles to consider when choosing a table cover. One of the first choices is what style of covers will best suit your needs.  Table covers come in two primary styles.  We refer to these as 3 sided and 4 sided covers.   How do you decide whether to go with a three or four sided table cover?

Three sided table covers are sometimes referred to economy covers or table throws.  Don’t let the economy moniker fool you into thinking they are somehow cheap covers.  3 sided covers cost a little less because the back side of the table is not full covered to the floor. The back side has a small backdrop that helps hold the cover in place.  Our table throw cover is a nice option if an individual will be seated behind the table or needs to frequently access materials stored under the table (think registration packets).

A four sided cover can also be referred to as a table drape.  First and foremost,  a 4 sided cover does exactly what it sounds like.  It covers the top and all four sides of your table to the floor.  The biggest benefit of this is that table drapes will allow you to store items beneath your table without being seen.  Creating storage space in your display is extremely important, especially in small 10 foot x 10 foot booths. If you need to access items occasionally a slit can be cut out of the back panel to provide more convenient access. Table drapes tend to be more frequently purchased than table throws because they offer a great level of flexibility.  Our most popular cover is a 4 sided table drape cover for a 6 foot table.  This cover can be used on an 8 foot and still present your logo or brand in a professional manner.  Contact us today at http://www.table-cover.com for more information.

Create Brand Awareness with Table Runners

Crispin Cider used banners and table runners in their booth.

Are you looking for quick and easy ways to improve the setup of your trade show booth on an affordable budget?  We have 2 suggestions for you.

1.  Table Runners – Most shows will provide a skirted table for you to use in your booth.  However using the plain skirted table missed an excellent trade show brand awareness opportunity.  By adding a 48″ wide table runner with your logo on the front you clearly convey to your prospects an image of professionalism and get your logo if from of your prospects one more time.  According to The Definitive Guide to Measuring Marketing Performance 61% senior marketing professional find brand awareness metric useful to promoting products and services.
2. Roll up banners – Table Banner Displays are adjustable to three sizes, which allow for multiple uses.  At full display, a roll-up banner is 33″W x 80″H.  A full sized roll-up looks great along side a table. The other two sizes will allow for a 33″W x 52″ display and 33″W x 30″H.  The two smaller sized banners work great at a table top display, or along side merchandise.  With a little creativity you can even create  one graphic that can be displayed at all 3 sizes to provide the ultimate in flexibility.

We would like to extend a special thanks to Crispin Cider for their use of our roll up banner stand and table runner in their display.