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Category : Trade Show Ideas

Exhibit Signs with a Message

Many exhibitors try so hard to have a flashy trade show presence that they seem to forget the most important part of their booth design—letting their audience know who they are and what products or services are offered. While nice looking trade show graphics are important, it’s more important to have exhibit signs that communicate the right message. So we suggest you do the following exercise:

If you had only 60 seconds to tell a prospect what your company does what would you say? After thinking this through, audio tape your reply or write it down then use this information to build the message for your trade show graphics.

If you also want to exhibit signage for a particular product or service, do the same exercise: In 60 seconds or less describe product and its value to your audience.

The benefits of doing the exercise are many: First, it will help you avoid a visitor having to ask or guess what you do, thus bring in more qualified visitors through your exhibit signs. It will also help you avoid saying too much or too little on your exhibit signage. Remember that you only have a small window to attract an attendee’s attention. They can’t possibly read a lot as they are walking around the show floor.

Here are a few other suggestions from us to make sure that your trade show graphics work for you—not against you:

• Make sure wording is very legible and not too small.
• Make sure lettering and background offer enough of a contrast.
• Make sure you’re working with high resolution artwork. (What is acceptable on a website or a brochure is different from resolution for high-impact graphics).

Best Colors for Trade Show Signage

There’s no denying that color creates different emotions. What we wear can lift our spirits; what colors used in office furnishings can either calm us down or energize us. The same is true for trade show signage. Some colors that you don’t want to use and other colors that you’ll want to use sparingly.

So how does a company choose the best color for their trade show signage? Do they automatically go with their company’s brand color or choose colors that will complement their brand and create the right feeling? We suggest the latter. To help you shift through the color wheel, here are some guidelines.

• Orange is energetic and lively, however, its boldness could turn off some attendees. Use it more as an accent color.
• Yellow is a very cheery color that can be overwhelming to some attendees, so you’ll also want to use it sparingly.
• White is clean and crisp but when used as a primary color can come off as dull and boring. So be careful.
• Red is another bold color, like orange and yellow, that communicates excitement and enthusiasm—all good hooks to bring in visitors.
• Green has a relaxing mood associated with it, and can bring in attendees who want to escape from being too stimulated.
• Purple is considered a hip color but not a popular choice for trade show signs.
• Blue can leave a negative impression among your visitors since it can be dark and a bit gloomy.
• Black is another color to use sparingly because it can also create a negative feeling if prominently use in your booth.

Using the right color for your trade show signage will turn-on instead of turning-off visitors—and invite them to enter your booth.

Create Brand Awareness with Table Runners

Are you looking for quick and easy ways to improve the setup of your trade show booth on an affordable budget?  We have 2 suggestions for you.

1.  Table Runners – Most shows will provide a skirted table for you to use in your booth.  However using the plain skirted table missed an excellent trade show brand awareness opportunity.  By adding a 48″ wide table runner with your logo on the front you clearly convey to your prospects an image of professionalism and get your logo if from of your prospects one more time.  According to The Definitive Guide to Measuring Marketing Performance 61% senior marketing professional find brand awareness metric useful to promoting products and services.
2. Roll up banners – Table Banner Displays are adjustable to three sizes, which allow for multiple uses.  At full display, a roll-up banner is 33″W x 80″H.  A full sized roll-up looks great along side a table. The other two sizes will allow for a 33″W x 52″ display and 33″W x 30″H.  The two smaller sized banners work great at a table top display, or along side merchandise.  With a little creativity you can even create  one graphic that can be displayed at all 3 sizes to provide the ultimate in flexibility.

 

We would like to extend a special thanks to Crispin Cider for their use of our roll up banner stand and table runner in their display.